Digital Marketing Manager

Own the Lunit website and manage requirements and delivery across CSG, Oncology and corporate Work with regional teams to develop and implement ABM, SEO, paid search and display, and social media Establish a marketing technology stack, including AI, to streamline and automate marketing processes Establish lead management, lead scoring, and nurturing processes Direct video distribution strategies using audience insights and performance analytics to maximize engagement and ROI Support organic social media strategy to drive engagement and expand brand reach Lead data-driven insights to identify trends and improve marketing campaign performance and resource allocation Lead Answer Engine Optimization strategy to improve brand visibility across AI-powered search experiences Prepare monthly reports for stakeholders highlighting successes and areas for improvement Requirements 5+ years’ experience in a digital marketing role within a global B2B and/or healthcare environment Intermediate HubSpot experience, including creating and managing a roadmap for platform and integration development and optimisation Strong capability across account-based marketing, SEO, analytics, website management and email marketing Experience leading Answer Engine Optimization strategy across AI-powered search experiences University bachelor’s degree in a relevant discipline NZ based candidates only If based in Wellington, ability to work from the Wellington CBD office at least three days per week Core Competencies Demonstrates expertise in digital marketing strategies, including Account-Based Marketing, SEO, and analytics, with a strong focus on leveraging AI for marketing automation and performance optimization. Proven ability to manage website operations and lead data-driven insights to enhance campaign effectiveness in a B2B healthcare context. Highest-signal resume keywords Digital Marketing Experience Account-Based Marketing SEO Strategy HubSpot Proficiency Answer Engine Optimization ATS Optimization Keywords Hard Skills Digital Marketing SEO Analytics Lead Management Email Marketing Website Management Performance Analytics Lead Scoring Marketing Automation Video Distribution Strategies Soft Skills Collaboration Communication Data-Driven Decision Making Industry Keywords B2B Marketing Healthcare Marketing Global Marketing Brand Visibility Stakeholder Reporting Tools & Technologies HubSpot Marketing Technology Stack AI Tools Social Media Platforms Performance Analytics Tools #J-18808-Ljbffr