Marketing Specialist - rova

rova is ona mission to create the best streaming audio experience for Aotearoa audiences – bringing together music, podcasts, live radio and more in one place. The Marketing Specialist - rova is a hands-on growth marketing role where you’ll help drive awareness, acquisition, engagement and loyalty across the rova platform. What you’ll be doing: Reporting to our Head of rova Platform, who has held senior leadership positions at some of the world’s most influential digital platforms and media brands. From them you’ll gain loads of smart insights about content ecosystems to test & apply to your marketing activities. You’ll work closely with Marketing, Partnerships & Integration and other teams, to turn rova business priorities into smart, measurable marketing activity. Deliver integrated growth marketing campaigns across owned, earned and paid channels. Create compelling messaging, storytelling and customer experiences that bring the rova brand to life. Manage campaigns, budgets and multiple priorities from idea through to execution using audience and campaign data to measure, optimise and improve performance. Coordinate agencies, partners and suppliers to amplify reach and impact. Learning always more through testing, adapting and more testing What you’ll bring 3+ years’ B2C marketing experience, ideally across integrated and digital campaigns with a strong understanding of digital marketing, customer engagement, brand and growth marketing. You’ll have confidence using data and insights to improve campaign performance. Strong campaign/project management skills and exceptional attention to detail. Commercial awareness and the ability to balance audience, brand and business outcomes. Excellent communication and stakeholder skills, with the confidence to influence and collaborate. A curious, proactive and solutions-focused mindset – you get things done and are always looking for ways to improve. Ideally experience in media, entertainment, subscription or streaming would be a bonus. Why MediaWorks? At MediaWorks, we don’t do boring! We create experiences that audiences love. You’ll also enjoy: Birthday leave and volunteer leave. Learning, coaching and career development opportunities. Wellness benefits and MediaWorker discounts. Employee networks including Moana, Rainbow and Women’s networks. A fun, collaborative culture where We Don’t Do Boring. About MediaWorks: MediaWorks’ includes some of the country’s best-loved nationwide radio brands such as More FM, Breeze Classic, The Sound, The Edge, Breeze, The Rock, Mai, Humm FM, Channel X, George FM and our digital streaming app rova. We are New Zealand’s largest audio broadcaster. This site is powered by Snaphire (www.snaphire.com) #J-18808-Ljbffr