Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist Contract Duration: 6 months About the Role As a Salesforce Marketing Cloud Specialist, you will be responsible for the day-to-day support, maintenance, and optimisation of a critical customer engagement platform that enables marketing communications across multiple retail brands. This is primarily a BAU-focused role, ensuring the stability, reliability, and ongoing performance of Salesforce Marketing Cloud while supporting business-led campaigns, customer journeys, automations, and audience segmentation. Working closely with marketing, loyalty, and technology teams, you will help maintain platform health, troubleshoot issues, support enhancements, and ensure best practices are followed, enabling teams to deliver effective and engaging customer communications with confidence. We are seeking a hands-on Salesforce Marketing Cloud Specialist to support and enhance a critical Marketing Cloud environment that powers customer engagement across multiple retail brands. This role will focus on maintaining platform stability, supporting business-led marketing initiatives, and ensuring the ongoing health, performance, and reliability of Salesforce Marketing Cloud. You'll work closely with marketing, loyalty, and technology teams to deliver automation solutions, customer journeys, audience segmentation, and platform improvements. This is an excellent opportunity for someone who enjoys both the technical and operational aspects of Marketing Cloud and wants to play a key role in a mature customer engagement ecosystem. Key Responsibilities Support the day-to-day operation and ongoing health of Salesforce Marketing Cloud (Engagement). Design, build, maintain, and optimise customer journeys using Journey Builder. Develop and support automations using Automation Studio. Create and manage audience segmentation through Data Extensions and customer data. Monitor platform performance and proactively identify potential issues. Support Salesforce Marketing Cloud seasonal releases, upgrades, and platform changes. Troubleshoot campaign, automation, journey, and data integration issues. Ensure best practices are followed across Marketing Cloud configurations and processes. Partner with marketing and business stakeholders to deliver customer engagement and campaign requirements. Support integration activities between Salesforce CRM and Marketing Cloud. Contribute to continuous improvement initiatives that enhance platform stability and scalability. Required Experience Experience working with Salesforce Marketing Cloud Engagement. Strong hands-on experience with Journey Builder and Automation Studio. Experience creating audiences and customer segments using Data Extensions. Understanding of Marketing Cloud data models and CRM integrations. Experience supporting business campaigns and customer engagement initiatives. Strong troubleshooting and problem-solving skills. Ability to balance technical platform support with business stakeholder engagement. Experience working in an Agile delivery environment. Highly Desirable Salesforce Marketing Cloud certifications. Experience with SQL within Marketing Cloud. Experience with Salesforce CRM integration. Experience supporting loyalty, retail, customer engagement, or MarTech platforms. Exposure to platform governance, release management, and operational support. What Success Looks Like Marketing Cloud remains stable, reliable, and well-governed. Customer journeys and automations operate efficiently and without disruption. Business teams are enabled to deliver campaigns with confidence. Platform upgrades and seasonal releases are managed effectively. Automation and audience management processes continue to scale with business demand. #J-18808-Ljbffr