Senior Planner/Planning Director

We’re looking for a Senior Planner or Planning Director to join the team, working with some of NZ’s most influential organizations. The role TBWA is looking for a talented and ambitious Senior Planner or Planning Director to join our Auckland team and help us create ideas that disrupt convention and deliver real business results. We believe the most powerful brands challenge conventions holding their category, customers or culture back and create a more exciting path forward – the Senior Planner/Planning Director will play a central role in making this happen. This role is about leading the strategy for major NZ clients and turning complex business problems into clear, creative opportunities. You’ll uncover customer insights and tensions that inspire strong creative ideas, while working closely with clients, creatives, account management and other strategists in the team. Your thinking will help shape everything from enterprise brand transformation, advertising, earned and social ideas to service and customer experience design. You’ll also go further upstream, helping clients identify opportunities for new products, services, and experience that can drive meaningful business growth. What you’ll bring to TBWA We’re looking for someone with strong strategic instincts, intellectual curiosity and the confidence to have a point of view. Just as importantly, we want someone who brings fun, humour and energy. You’ll have 5+ years of experience in advertising, brand, communications or a related strategic discipline. Experience independently leading strategic projects from initial diagnosis through to creative development. Strong research, analytical and critical-thinking skills, with the ability to turn complexity into simple, compelling stories. A proven ability to develop inspiring creative briefs and collaborate effectively with creative teams Confidence presenting ideas and bringing a collaborative approach The ability to build client relationships and a strong understanding of brands, people, culture and the commercial realities facing our clients A general curiosity about the work and a genuine interest in creating distinctive and effective work About Us We are TBWA ew Zealand, home to one of the most connected global networks in the world, providing both the best of local insight and delivery with global expertise. At the heart of our approach is Disruption®: a philosophy and method that helps brands break with convention and unlock more purposeful and profitable futures. For New Zealand brands seeking to influence global audiences, Disruption® helps to ensure every piece of communication is impactful, allowing you to stand out disproportionately. Disruption® has been central to the rise of some of the world’s most valuable brands, including Apple, and it continues to fuel growth for our clients here in Aotearoa. Campaign Brief Agency of the Year 2025 Most Effective Agency of the Year 2024 Please note: All applicants must have eligible working rights in New Zealand. #J-18808-Ljbffr