Senior Digital Marketing & E-commerce Specialist

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey. Senior Digital Marketing & E-commerce Specialist This is a hands-on role for someone who can take ownership of Vanlifer's digital marketing and e-commerce growth. You will develop and manage our marketing plan, personally operate our core advertising and email platforms, improve our Shopify store and work with our web developer to increase enquiries and online sales. You will work directly with the owner and our internal team. You should also have a trusted network of photographers, videographers, designers, developers and other marketing specialists you can draw upon when required. You will own the plan and coordinate these specialists, but you will not be expected to personally photograph, film, design and develop everything yourself. Advertising spend and approved external production costs will sit outside your contracted hours. This is initially a three-month contract, with the intention of creating an ongoing position if the arrangement is successful. Key responsibilities Develop and manage Vanlifer's digital marketing strategy, budget and activity calendar Personally manage Google Ads, including Search, Shopping, remarketing and conversion tracking Personally manage Meta Ads across Facebook and Instagram Build, test and optimise campaigns, audiences, advertising creative and landing pages Manage paid search, paid social, PPC and performance marketing Manage and improve our Shopify e-commerce store Improve product pages, collections, product feeds and Google Merchant Center Work with our web developer to improve calls to action, landing pages, enquiry pathways and website conversion rates Use analytics and customer behaviour to prioritise website improvements Develop and manage Vanlifer's email marketing strategy About you At least four years of digital marketing experience Proven hands-on management of Google Ads and Meta Ads Experience managing advertising budgets and improving return on ad spend Strong working knowledge of Shopify and e-commerce Experience with Klaviyo, Mailchimp or a similar email marketing platform Experience building email campaigns, automations, flows and customer segments Experience with GA4, conversion tracking and marketing attribution Experience working with web developers to improve calls to action, landing pages and conversion rates Strong understanding of customer journeys, lead generation and conversion rate optimisation Practical experience using AI as part of your everyday marketing workflow About us Vanlifer is a growing Auckland-based campervan design and manufacturing business. We design and manufacture campervan conversions for rental fleets, private customers and industry partners. We also operate a growing Shopify e-commerce store selling campervan parts, conversion products and accessories throughout New Zealand. Our workshop is constantly producing new campervans, products, customer stories and technical content. #J-18808-Ljbffr