Ecommerce Growth, Wine Club, Social Media & Events Manager

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey. Ecommerce Growth, Wine Club, Social Media & Events Manager Poppies Martinborough – Wellington, North Island Poppies Martinborough is one of New Zealand’s most recognised boutique wineries, celebrated for exceptional wine, genuine hospitality, meaningful customer relationships, and unforgettable experiences. At the heart of Poppies is connection — creating emotional engagement with our customers that builds loyalty, community, and long‑term relationships with our brand. Over many years, Poppy and Shayne have built an exceptional business with a highly engaged and loyal customer audience, strong operational structures, an established wine club, and a respected premium brand presence both online and in person. Poppy and Shayne remain the heart and face of the Poppies brand. Their personal connection with customers, storytelling, hospitality, and vision are central to the continued success of the business and will remain the primary communication point for the company. This role is not about rebuilding or reinventing what already exists. Instead, it is about supporting, enhancing, and advancing the exceptional foundations already in place — helping grow customer engagement, wine club membership, ecommerce performance, subscriber numbers, and revenue, while protecting and strengthening the authenticity, warmth, and emotional connection that make Poppies unique. We are seeking an experienced, passionate, and commercially minded professional who can work closely alongside Poppy and Shayne to help elevate the next stage of growth for the Poppies brand through wine club development, Commerce7 ecommerce growth, social media engagement, customer relationships, and memorable customer experiences. Position Summary Ecommerce, Wine Club, Social Media & Events Manager plays a key role in supporting and advancing the customer relationships, online presence, and revenue growth of Poppies Martinborough. The primary focus of this role is the continued growth and success of the Poppies Wine Club and Commerce7 ecommerce platform. Success will be measured through increased wine club memberships, subscriber engagement, online sales growth, customer retention, and overall revenue generation. Importantly, this growth must be achieved through authentic storytelling, emotional connection, personalised customer relationships, and premium brand experiences — not through aggressive or overly commercial sales tactics. Poppy and Shayne will remain the primary communication point and public face of the company. This role is intended to support their vision and voice by managing and enhancing the systems, communication channels, customer engagement, and digital storytelling that strengthen the overall Poppies experience. This role requires someone who understands how to blend hospitality, storytelling, digital engagement, and customer experience to create long‑term brand loyalty and sustainable business growth. Key Responsibilities Wine Club Growth & Customer Relationships (Primary Focus Area) Lead the growth and management of the Poppies Wine Club Develop strategies to increase memberships, retention, and member engagement Build meaningful and lasting relationships with wine club members and subscribers Support and amplify the personal connection customers have with Poppy and Shayne Create personalised experiences that strengthen emotional connection to the Poppies brand Coordinate member communications, exclusive offers, events, and shipments Develop initiatives that encourage repeat purchasing and long‑term loyalty Analyse member behaviour, purchasing trends, and engagement opportunities Ensure every customer interaction reflects warmth, authenticity, and premium hospitality Ecommerce Management (Commerce7) (Primary Revenue Growth Area) Manage and optimise the Poppies Commerce7 ecommerce platform Drive online wine sales and subscriber growth Develop campaigns and promotions that increase revenue while maintaining brand integrity Improve customer conversion, retention, and online customer experience Maintain product listings, imagery, pricing, and inventory accuracy Monitor ecommerce analytics, sales performance, and customer behaviour Work closely with operations and fulfilment teams to ensure exceptional service delivery Identify opportunities for database growth, subscriber acquisition, and customer re‑engagement Customer Experience Represent and support the Poppies Martinborough brand and values Work closely with Poppy and Shayne to ensure consistency in voice, storytelling, and customer experience Help extend and strengthen the emotional connection customers have with the brand Deliver exceptional guest and customer experiences both online and in person Build strong relationships with customers, industry partners, influencers, and media Support collaborations, partnerships, and promotional opportunities Ensure all communication reflects the warmth, authenticity, and personality of Poppies Social Media & Digital Marketing Develop and manage social media strategy across Facebook and Instagram Create engaging content including photography, video, reels, stories, and campaigns Use storytelling to deepen emotional connection with customers and followers Capture and share the personality, people, and experiences behind the Poppies brand Manage social media scheduling, customer engagement, and community interaction Grow audiences, engagement, subscriber databases, and conversion opportunities Monitor campaign performance and provide regular reporting Events & Experiences Coordinate wine club events, winery experiences, launches, and special functions Create memorable experiences that strengthen customer relationships and loyalty Work closely with hospitality and kitchen teams to deliver premium guest experiences Promote events through digital channels and customer communications Ensure all events reflect the Poppies brand experience and values Skills & Experience We are looking for someone who has: Proven experience in ecommerce, wine club management, digital marketing, hospitality, or events Strong understanding of customer relationship building and loyalty marketing Experience using Commerce7 or similar ecommerce platforms Strong Facebook and Instagram marketing capability Excellent communication and storytelling skills A warm, relationship-focused, and customer‑centric approach Strong commercial awareness and revenue growth capability Excellent organisational and project management skills Ability to work independently and manage multiple prioritiesPassion for wine, hospitality, and premium customer experiences Experience with Canva, Mailchimp/Klaviyo, Meta Business Suite, and CRM systems Wine industry experience or a strong understanding of and passion for wine Photography and videography skills with the ability to create engaging digital content Preferred but not essential Previous winery or hospitality industry experience beyond retail/customer-facing roles What Success Looks Like Growth in wine club memberships and subscriber database Increased ecommerce revenue and customer retention Strong customer engagement and brand loyalty Enhanced online presence and digital storytelling Support and amplification of the personal brand presence of Poppy and Shayne Memorable customer experiences that reflect the unique spirit of Poppies Martinborough What We Offer Opportunity to work with one of New Zealand’s most respected winery brands A creative, varied, and influential role Beautiful Martinborough working environment Passionate and supportive team culture Wine industry experiences and benefits Opportunity to help shape the future growth of the Poppies brand #J-18808-Ljbffr