Marketing Strategy Manager

We have an exciting opportunity for a Marketing Strategy Manager to join the team. The Marketing Strategy Manager is responsible for building a deep understanding of key customer audiences, delivering marketing strategies across segments that deliver distinctive customer experiences, business results and a strong return on marketing investment. We spoke with our Head of Marketing and she let us know the following about the tūranga (role): This is a permanent, full-time opportunity based in Auckland. This is a hybrid position with three days in the office and two days where you can work flexibly. What are the day to day tasks the person in this role will complete? Understanding the behaviours, journeys and channels of key audiences to design, develop & deliver marketing strategies Working closely with stakeholders and agency partners to ensure propositions and experiences are distinctive and deliver to customer needs, consulting on customer perceptions, expectations and opportunities Leading the development of annual and quarterly marketing plans and supporting the development of investment strategies and optimisation Developing strong and trusted relationships with stakeholders to turn business priorities into clear marketing plans Utilising data, measurement and the optimisation of activity for continuous improvement and strengthen ROMI results Working as part of a high performance team, leaning into creativity and challenges - proactively identifying opportunities and experimentation What makes this opportunity exciting? This role plays a key part in shaping our marketing strategy. You’ll work with colleagues and agency partners to use data and insights to create and deliver customer-led marketing strategies and plans. What will success look like for the candidate in this role? The ability to work in a fast-paced environment and foster strong collaboration with colleagues and partners. A proven track record of leading marketing strategy that is audience-led and commercially effective. What is the team culture and environment like? We’re a positive, passionate, and ambitious team. We collaborate, support each other, and bring a lot of energy to what we do. There’s a strong focus on innovation - we’re always looking for new ideas and creative ways to solve problems. You will also have: 5+ years' experience in Marketing and Communications Passion for customer experience, strong strategic thinking, and experience in turning data, research and insights into clear marketing opportunities Be a motivated self-starter with the ability to work collaboratively as part of team and autonomously Experience in financial services / fintech preferable Nau Mai ki te Pēke o Aotearoa | Come to the Bank of New Zealand Applications for this vacancy close on Friday 21 August 2026. We review applications as they are received and may close advertising early. #J-18808-Ljbffr