Marketing Automation Specialist

Building and maintaining email automation workflows Configure queries, triggers, and lifecycle journeys for customer communications Conduct testing and deployment of automated campaigns Marketing Automation Specialist Contract Duration: Early September to early December (Chance of extension) Location: Auckland (hybrid) Start Date: 7th of December Purpose of the Role Our client is seeking a Marketing Automation Specialist to support a major partnership initiative focused on delivering digital-first customer experiences. The role will be responsible for engaging newly acquired customers through lifecycle journey communications, as well as cross-sell and upsell campaigns. This is a hands‑on execution role focused on deploying automated email communications using existing CRM frameworks. The position centres on workflow automation, testing, and deployment rather than content creation or campaign strategy. Key Responsibilities Build and maintain email automation workflows within the existing CRM framework. Configure queries, triggers, and lifecycle journeys for customer communications. Conduct testing and deployment of automated campaigns to ensure accuracy and timing. Make adjustments to existing templates (no content creation required). Collaborate with project and marketing stakeholders to ensure successful campaign execution. Ensure compliance with data privacy and unsubscribe regulations. Technical Environment Preferred Platform: Acoustic Other Platforms: Salesforce Marketing Cloud, Adobe Campaign, Marketo, or similar CRM automation tools. Skills & Experience 4+ years' experience in CRM marketing automation and lifecycle campaign execution. Proven ability to build, test, and deploy automated workflows. Strong understanding of trigger-based automations and customer segmentation. Experience managing multiple campaigns simultaneously. Nice to Have Familiarity with the Acoustic platform. Exposure to cross-sell and upsell lifecycle marketing strategies. #J-18808-Ljbffr