Content & Brand Communications Manager

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey. Woop is an award-winning meal kit subscription transforming how New Zealanders cook at home. In our kitchen, it is calm. Everything in its place. Mise en place, as the French say. This guides our approach to preparing delicious ingredients & handcrafted sauces. We take inspiration from some of the best globally inspired dishes and combine them with the freshest local New Zealand ingredients, so our members can prepare a beautiful, homemade meal in half the time. We love what we do, what we eat, and what we are. Our mission is to empower our members to live their best lives every night by creating connected moments. We dare to care for our customers and community, and we know we are stronger together – working as one team to deliver meaningful results. With curiosity and a hunger for learning at our core, we’re always finding new ways to innovate, grow, and deliver on our promise that at the heart of a good life is great food. About the role Reporting to the Chief Marketing Officer, you will be the driving force behind our customer engagement and brand consistency. You will ensure subscribers feel a strong, consistent connection to Woop at every stage of their journey. From managing lifecycle marketing and social media to leading brand partnerships and mentoring a Brand Assistant, you will own the end-to-end execution of our communications strategy in line with our growth and profit objectives. Key responsibilities Lead, manage, and create end-to-end design and brand execution across all customer touchpoints. Set a content calendar and creative communications across digital, traditional, and media channels. Direct all brand content across customer-facing channels (Instagram, Facebook), setting the standard for the category and overseeing community interactions to build brand love and foster authentic connections. Lead brand media strategy across owned, earned, and paid channels. Create and manage commercial partnerships for content and loyalty collaborations, including commercial terms. Own onboarding, newsletters, win-back, and engagement journeys. Develop strategies to maximise retention and satisfaction. Manage relationships with partner agencies across brand, content, creative, and media to ensure consistency. Lead our Brand Assistant, setting clear objectives, providing regular feedback, and ensuring they actively contribute to company goals. Analyse engagement and retention results to adjust tactics quickly. Translate customer feedback and research into actionable recommendations that support product and experience improvements. Lead and project-manage ad-hoc strategic marketing projects that support Woop’s business objectives. Develop and work to marketing budgets and allocate resources for the departments’ projects/activities/goals About you 5+ years' proven experience in a similar brand, content, or lifecycle marketing role. If you have less experience, but a growth and ambitious mindset, we want to hear from you too Exceptional copywriting and content design execution skills, with a proven ability to craft on-brand digital and print communications Experience with Marketing Automation programmes (e.g., dot.digital, Klaviyo, or others) would be a plus. Perferably Comfortable working in Adobe Commerce or a similar eCommerce platform CMS Genuine experience across lifecycle/retention marketing, not just acquisition or brand campaigns. Strong understanding of content strategy, social media, and media/channel planning. Subscription, ecommerce, or DTC background preferred. Passionate about using AI tools and proficient in Figma or Canva Excellent verbal, written, and visual communication skills with a commercially savvy mindset. A results-driven team player with excellent problem-solving and organisational abilities. Proven learning agility: maintains industry knowledge and seeks ongoing professional growth. Immediate start for the right candidate is available to provide an awesome handover with our current Brand Manager If you’re ready to be our next Content and Brand Communications Manager , we want to hear from you. #J-18808-Ljbffr