Senior Customer Engagement Advisor (Digital & Lifecycle Marketing) - Te Papa

Senior Customer Engagement Advisor (Digital & Lifecycle Marketing) – Te Papa Closing Date 06/09/2026 12:00 am Institution Te Papa The starting salary will be in the range of $91,773 – $108,980 pa. Employment status Full Time Location Contact name Contact email [email protected] As Senior Customer Engagement Advisor, you will bring journey-led, customer-centred marketing to one of Aotearoa New Zealand’s most iconic and trusted brands and loved institutions – shaping the audience development processes and moving Te Papa toward personalised, one-to-one engagement at scale. This role will support Te Papa to increase visitation and long-term commercial value. Working within our marketing team, you will combine strategic thinking with hands‑on delivery, using data and insight to strengthen engagement at every stage of the customer journey. Reporting to the Manager Marketing, you will: develop and maintain the end-to-end customer journeys of Te Papa across key touchpoints, including awareness, visitation, repeat visitation, membership, donation and retail own eDM as a channel: strategy, governance, segmentation, automation, deliverability, performance and database hygiene lead the development of personalised, one-to-one engagement approaches at scale, using lifecycle planning, automation and journey design develop and manage always-on nurture and lifecycle programmes across pre-, during and post-visit stages coordinate customer journey activity with paid, owned and earned channels to support remarketing, retention and integrated campaign delivery ensure all engagement activity meets consent, privacy and opt-in requirements, working closely with Privacy and Digital specialists support the Manager Marketing and the digital team to improve website performance and the customer journey, contributing a performance marketing lens to conversion, on-site experience and campaign landing pages monitor and report on performance, using data and insight to continuously improve customer journeys and engagement outcomes What you will need You will have experience in growth marketing, lifecycle marketing or customer engagement, and you naturally place audiences, communities and their needs at the centre of your thinking. You may have come to this role through digital marketing, content marketing, performance marketing or a broader marketing advisor background. You are a self-starter who is passionate about connecting people with relevant stories, and who can link that connection to real cultural and commercial value. #J-18808-Ljbffr