National Sales Manager - Retail

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Lead national retail sales performance across Norwood’s dealership network, strengthening sales capability, driving growth, and building strategic customer relationships.

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Whether you are an experienced national sales leader, a senior regional sales manager ready for a broader challenge, or a commercially strong leader from the machinery, capital equipment, automotive, or agricultural sectors, this role offers the opportunity to influence sales performance across a nationwide business.

Why You’ll Love Working with Us\n

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• Senior Leadership Influence: Play a key role in shaping Norwood’s retail sales strategy, lifting sales capability, and strengthening sales discipline across our national dealership network.
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• Opportunity to Make an Impact: Build capability, drive improvement, grow market share, and help shape our retail sales culture.
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• Competitive Reward Package: Competitive remuneration, performance-based incentives, a vehicle or allowance, fully funded NIB health insurance, and the support of a respected brand with a proud history and clear focus on the future.
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About the Role\n

The National Sales Manager – Retail is a key leadership position responsible for driving Norwood’s retail sales strategy and performance across our national dealership network.

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You will lead the development and execution of sales plans aligned to business objectives, support Dealership Managers to lift sales capability and execution, and strengthen sales discipline across the network. The role also has a strong focus on identifying and managing national key accounts, building strategic customer relationships, and ensuring Norwood delivers tailored commercial solutions.

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This role suits a driven sales leader who enjoys coaching others, building capability, simplifying complexity, and making smart commercial decisions that drive results.

What you will do\n

Working closely with our wholesale business, marketing, aftersales, and finance teams, you will help deliver national programs that support sales growth, customer engagement, and strong commercial outcomes.Your primary responsibilities will include but are not limited to:

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• Lead the development and execution of national retail sales plans aligned to Norwood’s business objectives
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• Strengthen sales discipline, cadence, forecasting, and reporting across the national dealership network
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• Build strategic relationships with key customers, suppliers, and stakeholdersMonitor sales performance, budgets, market share, and commercial outcomes
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• Champion a high-performance, customer-focused sales culture across the retail network
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About You\n

You are a confident, commercially astute sales leader who knows how to build trusted relationships, lift performance, and bring people together around a shared goal. You bring:

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• Extensive experience in sales leadership within the machinery, capital equipment, automotive, or agricultural sectors
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• Experience leading multi-site or regionally dispersed teams, with a proven track record of lifting sales performance
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• Commercial acumen with the ability to manage sales forecasting, annual sales budgets, and performance reporting
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• Confidence engaging with key customers, suppliers, and stakeholders at a senior level
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• Strong relationship and influencing skills, with the ability to align cross-functional teams toward common goals
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• A coaching mindset and the ability to build sales capability through others
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• A practical, results-focused approach and the confidence to drive accountability
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Location and Travel\n

The position will be based in Christchurch, and regular national travel will be required.

About us\n

Norwood is a leading New Zealand provider of agricultural and construction machinery, operating an extensive nationwide dealership network. We represent a broad portfolio of premium brands and are committed to delivering high-quality servicing and support that maximises the performance and lifespan of our equipment.

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For over 75 years, Norwood has supported New Zealand’s agricultural sector, and in recent years we have further strengthened our position as a provider of world-class construction solutions. We are proud to have some of the most experienced people in our industry, including sales, parts, service, and support teams who work together to keep New Zealand industry moving.

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Working at Norwood offers the opportunity to grow and succeed with:

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• A proud history and long-term career stability within a trusted nationwide organisation
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• A committed team and a respected brand with a clear focus on the future
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• The opportunity to influence change, build capability, and contribute to the success of a national dealership network
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Ready for a National Challenge?\n

If you’re a driven sales leader with a passion for helping people perform at their best, and you’re ready for a national challenge, we’d love to hear from you.

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Applications are reviewed as they are received.

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